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Giving stock can help you and PBS12 convert your stock market gains into real community change.

information for your broker

Information for electronic stock transfer to PBS12:
Brokerage Account: Edwards Jones
Contact: Britton Allison at 303.796.8834
DTC #: 0057
Account #: 846-08307-1-7
Your broker may also ask for the following information:
PBS12 legal name: Colorado Public Television, Inc.
Federal Tax ID: 84-0723918
Required donor information:

The donor or the transferring broker must also provide the following information, for audit and acknowledgment purposes:

  • Donor’s name and complete address
  • Name and number of securities transferred
Please notify PBS12 at the time of transfer. You can contact Cristina Gonzales online, by calling 303.296.1212, or send a letter to PBS12, Attn: Cristina Gonzales, 2900 Welton Street, Suite 100, Denver CO 80205.

frequently asked questions

Take a look at some answers to frequent questions about giving a gift of stock – including financial examples of a general nature. Please consult with your accountant, attorney or other professional advisor regarding their applicability to your particular circumstances.

What are the advantages of transferring appreciated stock to PBS12?

If you have held the stock for more than 12 months, you will completely avoid paying any capital gains tax and receive a tax deduction for the full value of the stock. By avoiding capital gains tax, the net cost of such a gift can be surprisingly low.

Suppose, for example, that you are in the 35% tax bracket and you contribute stock with a value of $10,000 and a cost basis of $2,000. The following chart illustrates your savings:

Current Value $10,000
Tax Savings from Deduction $3,500
Capital Gains Taxes You Save $1,600
Net Cost of Gift $4,900

What should I do if my stock has depreciated in value?

Sell the stock and give the cash proceeds. You will be entitled to two deductions, one for the capital loss and the other for the charitable gift. Do not, however, give the depreciated stock directly to a nonprofit organization like PBS12, as you will not be able to take a deduction for the capital loss.

What if I want to keep my stock portfolio as it is?

If you are planning to make a year-end cash gift – $5,000 for example – and you also own appreciated stock that you want to retain, contribute $5,000 worth of stock and repurchase the stock on the market with your cash. You receive the same $5,000 charitable deduction, you pay no tax on the capital gain, and you increase your cost basis, thereby reducing the capital gains tax due when you eventually sell the stock.

please let us know

By informing PBS12 of your plans, you help us prepare for the future and, equally important, you give us the chance to thank you for your generous gift!

With gifts of this kind, you will automatically become a member of PBS12’s 12 Trust. Please contact Cristina Gonzales at 303.296.1212 or by email at to let us know that you are a new member!

If you wish your gift to remain anonymous, we pledge not to publish or disclose your identity. Everything will be held in strictest confidence, but you will still enjoy the benefits of your membership.