To share the real, personal stories of the Colorado experience that celebrate our lifestyles and tackle the issues that define our state.
PBS12 strives to fulfill this mission by:
- Exercising and supporting freedom of expression and independence from political and commercial forces.
- Respecting our viewers, members and public as, first and foremost, inquisitive and discerning citizens.
- Addressing social issues and public concerns that are not otherwise adequately covered in the community.
- Cultivating an environment of discovery, learning, collaboration, mutual regard, tolerance and civic pride.
- Encouraging experimentation, creativity, new ideas and high standards in all aspects of our work.
- Providing a safe haven for children.
- Serving under-represented interests by providing access to diverse and opposing viewpoints.
- Working cooperatively and in partnership with other organizations and interests that share our goals in the community.
- Exercising responsible stewardship of our human, fiscal and other resources.