Unable to find a real New York style bagel in Kansas City, husband and wife Janna and Pete Linde would lug suitcases full bagels from the east coast back to Missouri for years. After working for corporations for most of their lives, they quit their jobs and decided to turn their love of bagels into a business. Today, Meshuggah Bagels has four locations and uses age-old Kosher methods to make traditional New York bagels for the people of the Kansas City.
This series offers viewers an up-close and personal look into the world of the modern American entrepreneur. As complicated as starting a business may seem, the goal is to demystify the process by sharing the real life experiences of average Americans who are taking control of their own destiny while creating jobs for others. Over 90% of all companies in America are small businesses. Those small businesses employee over 50% of all people working in this country. Today's media rarely focus on the stories of those Americans and their hard work, despite small-businesses being the backbone of the country. "Start Up" is a explores the next generation of American business owners and the dreams that drive them.