I’m a marketing professional who’s nearly native to Colorado; I moved to Colorado nearly 20 years ago to attend the University of Denver and after graduating, I never left. I’ve split my nearly 15 years in marketing between advertising agencies working on CPG food brands and Denver-based nonprofit organizations. I’ve worked with notable CPG brands in advertising agencies as well as leading marketing efforts through launch at a foodie/tech startup, and my experience in the nonprofit realm includes working at Denver Museum of Nature & Science and currently at PBS12.
My philosophy about marketing is the same as one of my passions, baking: it’s all in the mix. Call me a marketing dinosaur, but I believe there’s value in traditional media to elevate not only a brand’s reach but its profile, cache, visibility, and trust. In a digital world where it’s all metrics and KPIs, let us not forget the human elements of marketing – the intangible KPIs, the qualitative measurements, and the things that make us feel something.
what Sarah does at PBS12
I’m the director of marketing at PBS12, so I make sure we have people watching our programs, we share cool things on social media, we communicate with our viewers and members, and we partner with amazing community organizations.
random things about Sarah
I don’t like chocolate; I much prefer citrus or vanilla
I have two dogs, Henry Taco and Pepper
When I’m not in the office, I love cycling, hiking, kayaking, and baking